Well, that’s a wrap on The Escapepreneur Summit! 🎉 What an incredible week — so many powerful conversations, lightbulb moments, and one lucky winner walking away with a prize pool valued at over $23,000!! 🤯

Two of the most talked-about sessions were on email marketing — how to generate more income from your list, and why the rules of the game have changed. The big takeaway? If you don’t know the rules, you won’t get the results you want. And too many solopreneurs are still flying blind when it comes to how their emails are really performing.

So this week, we’re digging into how you can get better results when you send emails — including tips to stay out of spam and a brand new training to help you automate the whole process.

Need a VA? Want extra support? We’ve got you covered

If you’ve been thinking about hiring a VA but keep getting stuck on where to find someone reliable and affordable — we’ve got great news.

We’ve just partnered with a VA service that gives you access to pre-vetted, fully trained virtual assistants at incredibly cost-effective rates. Whether you need help with admin, inbox management, social media, or Gold Star Pro-specific tasks, these VAs are ready to step in and take things off your plate.

✅ Trained in GHL + GSP
✅ No hiring headaches
✅ Flexible options to suit your business

But what if you’re not even sure what to hand off yet?

That’s where our services come in — because sometimes, you don’t need just help… you need a plan.

• Tech Roadmap
  Not sure where to start? Our team gets to know your business and maps out the exact tech systems you need to reach your goals — no more guessing, no more wasted time. If you’ve ever thought “I don’t even know what I don’t know,” this is for you.

  

• 1:1 Elite Coaching
  Six months of strategy, support, and accountability as we help you plan and build your entire business system — personalized to your goals, your clients, and your way of working.

  

  
  

• Done For You Services
  If you’re ready to hand it over completely, we’ll build your automations, funnels, and back-end tech so everything just works — no learning curve, no tech stress.

  

  
  

Which one’s right for you?

✔️ Tech Roadmap, Elite Coaching, or DFY
Perfect if you’re feeling stuck, overwhelmed, or unclear on what to do next. We help you simplify the chaos, design the right systems, and move forward with confidence — whether you want to build it yourself or have us do it for you.

✔️ VA Support
Great if you already know exactly what you need and just want someone to follow instructions and get it done. These trained Southeast Asian VAs are ready to jump in and support you at a fraction of the cost of hiring locally.

Live Training: Clean Your List, Boost Your Results

Our next live training happens Tuesday, May 28th, and it's one you won't want to miss.

We’re diving into how to clean your list, re-engage inactive subscribers, and use workflows to automate the entire process. If your open rates have dropped, or your emails aren’t landing where they should, this training will show you exactly how to fix that.

Here’s what we’ll cover:

• The exact steps to re-engage cold leads

• How to automatically remove unresponsive contacts

• How to tag and organize your list for maximum deliverability

It’s the kind of work most people avoid — but it makes a massive difference to your results.

Check Your Open Rate

One of the easiest ways to improve your email deliverability is to start tracking your open rate. During The Escapepreneur Summit, we were hitting 70–80% because we were sending to a highly engaged audience. That kind of engagement tells Google that people want your emails — which helps get more of them seen.

If your open rate is sitting below 40%, it’s a sign you’ve got work to do. Clean up your list, focus on re-engagement, and stop sending to people who never open. Quality beats quantity, every time.

But it all starts with understanding your open rates. Go on, check your last campaign and let us know in the Community.

Test Before You Send

Ever spent hours crafting the perfect email… only to have it go out and get barely any opens?

You’re not alone — and it’s not your fault.

The rules of email deliverability have changed, and unless you’re testing before you send, you’ll have no idea whether your email is actually landing in the inbox or going straight to spam.

Mail Genius is a free tool that gives you a simple score — and more importantly, shows you why your email might be getting flagged. It checks things like:

✅ Missing or misconfigured domain records
✅ Problematic language or spam triggers
✅ Whether your links are broken or raising red flags

This isn’t about guessing — it’s about knowing. Because even if you write the best email in the world, it’s useless if nobody sees it.

Want Better Email Results? This is the Only Way to See What Google Thinks of You

If you send emails to Gmail addresses (and let’s be real — almost everyone does), then Google is the gatekeeper. And unlike other platforms, Google doesn’t report your email stats the same way.

You might see decent open rates in Gold Star Pro, but behind the scenes, your emails could be silently slipping into spam folders — without you ever knowing. That’s because Google has its own system for deciding whether your emails are safe, useful, or annoying. And it makes that decision based on your domain reputation.

The only way to check how Google sees you?
Google Postmaster Tools.

This free tool gives you access to two critical pieces of information:

✅ Spam Rate – how many people are telling Google your emails are spam. Even a few of these reports can hurt your future deliverability. You’ll never see this data in Gold Star Pro — it comes straight from Gmail.

✅ Domain Reputation – this is your trust score. If it drops, Google stops letting your emails into the inbox. You could write the most brilliant email ever… and no one will see it.

You need this tool because your results depend on what Google sees behind the scenes. If you’re not checking your domain reputation and spam rate, you’re guessing. Postmaster Tools removes the guesswork.

And no — this isn’t something any software can show you. Not GSP, not Mailchimp, not anyone. Only Google provides it.

If email is part of how you grow your business, you can’t afford to ignore this.

Smarter Messaging with Redirect Links

Guiding customers to the right place just got easier with the new message redirect feature in Gold Star.

This update allows you to connect keyword triggers directly to helpful links, like booking pages, product info, or support, so you can keep responses short while still delivering value.

It's a handy way to streamline conversations and free up time for other tasks.

Create Better Content, Faster with AI Help

Coming up with the right words is easier now that Gold Star includes AI-powered content suggestions.

Whether you’re drafting a promotional message or writing a quick update, the new tools offer smart, relevant ideas to help you start faster while staying true to your voice.

It’s perfect for busy business owners who want to stay consistent without getting stuck on the blank page.

A Simpler, Stronger GoKollab Experience

Managing team tasks and communication feels more natural with the redesigned GoKollab experience in GSP.

We’ve made the layout cleaner and the features more intuitive, so your team can stay organized and connected without extra clicks or confusion.

It’s especially helpful for small teams who need to move quickly and stay in sync.

Keep an Eye on the Competition with Less Effort

Staying informed about what others in your space are doing is now easier with Gold Star’s updated Competitor Analysis.

This feature pulls key info into one simple view, so you can keep track of pricing, promotions, and trends without the usual time sink.

It’s a great way to stay competitive without adding more to your to-do list.

Check Out More Updates

These are only some of the updates; click here to see more of the updates not featured in the newsletter.

That’s it for this week! If you’re working on improving your email results, don’t forget — small tweaks can make a big difference. From checking your open rates to cleaning up your list and watching what Google thinks of you behind the scenes, it’s all part of running a smarter business.

As always, if you get stuck, reach out — we’re here to help.

Karen King
Founder - Gold Star Pro